William Harbidge
Associate Creative Director
“The pursuit of meaningful design extends far beyond the initial idea. JPA’s persistence throughout the entire design journey ensures we deliver significant and fulfilling design experiences.”
Will’s design career has centred on aviation over the past ten years, with projects spanning bespoke seating, monuments, products and VIP interiors. He has experience in leading concept developments, CAD modelling and visualisation and customer and manufacture support, with specialist experience in generative design. Will has been instrumental in the design and delivery of many influential and successful projects with Virgin Atlantic, Air New Zealand, Virgin Australia, flydubai, Hawaiian Airlines and PGA Astronics Lighting Products.
