James studied Product Design at Coventry University, graduated with a First Class Degree (Hons) in 2017 and joined JPA shortly after. Along with his robust work ethic, James brings a detailed focus on human centred design and proficiency on large-scale seat mock-ups. His first project at JPA was working on the New Quadra economy seat for Optimares. His focus on utilising light-weight composite materials and embedding a unique recline mechanism achieved the optimum passenger experience. James also has experience in producing detailed CAD models, high quality product visuals, investigating designs using virtual reality and client and vendor support.