Jaime Tai
CMF & Brand Strategy Consultant
CMF is much more than the sum of its parts: Aesthetic, sensorial and performance qualities combine to elevate user experiences, tell compelling stories and even enable us to make more sustainable choices.
Jaime specialises in developing bespoke brand and CMF strategies, with a particular focus on narrative development and cross-sector material innovation. With an MA in Material Futures from Central Saint Martins, her expertise spans multiple sectors including consumer goods, electronics, packaging and transport. She is passionate about delivering work that is grounded in real-world insights, drawing from emerging technologies, cultural shifts and consumer behaviour to contextualise and craft well-considered experiences. It is her aim to push the boundaries of design in making more sustainable choices.
