Jaime Tai

CMF & Brand Strategy Consultant

CMF is much more than the sum of its parts: Aesthetic, sensorial and performance qualities combine to elevate user experiences, tell compelling stories and even enable us to make more sustainable choices.

Jaime specialises in developing bespoke brand and CMF strategies, with a particular focus on narrative development and cross-sector material innovation. With an MA in Material Futures from Central Saint Martins, her expertise spans multiple sectors including consumer goods, electronics, packaging and transport. She is passionate about delivering work that is grounded in real-world insights, drawing from emerging technologies, cultural shifts and consumer behaviour to contextualise and craft well-considered experiences. It is her aim to push the boundaries of design in making more sustainable choices.

London

Mare Street Studios
203/213 Mare Street
London
E8 3LY
United Kingdom

Singapore

5 Shenton Way
#10-01 UIC Building
Singapore
068808
Singapore

Dubai

Office 205,
Al Khaimah Building
Port Saeed
Dubai
PO Box 111985
United Arab Emirates

©2022, JPA Product Design Ltd

London

Mare Street Studios
203/213 Mare Street
London
E8 3LY
United Kingdom

Singapore

5 Shenton Way
#10-01 UIC Building
Singapore
068808
Singapore

Dubai

Office 205,
Al Khaimah Building
Port Saeed
Dubai
PO Box 111985
United Arab Emirates

©2022, James Park Associates International Ltd