Singapore Airlines - Premium Economy

Client

Singapore Airlines

Date

2015

Singapore Airlines - Premium Economy

 A new class of travel

JPA Design was approached by Singapore Airlines to address the challenge of developing a bespoke seat and cabin for its new Premium Economy class that would set it apart from rivals.

The new seat was a customised version of ZIM Flugstiz’s standard BC-01 product, redesigned with an attention to detail that delivered against Singapore Airlines’ exacting, premium long-haul requirements.

Seats were upholstered in premium leather to signify the upgraded experience of the new cabin, whilst additional customer features including a cocktail tray, USB charging socket and water bottle stowage enhanced the experience. The seat back and literature pockets were redesigned to incorporate a class-leading larger monitor for a better entertainment experience and extra stowage for laptops and tablets within easy reach of the customer.

London

5-11 Worship Street
London
EC2A 2BH
United Kingdom

Singapore

5 Shenton Way
#10-01 UIC Building
Singapore
068808
Singapore

Dubai

Office 205,
Al Khaimah Building
Port Saeed
Dubai
PO Box 111985
United Arab Emirates

©2021, JPA Product Design Ltd

London

5-11 Worship Street
London
EC2A 2BH
United Kingdom

Singapore

5 Shenton Way
#10-01 UIC Building
Singapore
068808
Singapore

Dubai

Office 205,
Al Khaimah Building
Port Saeed
Dubai
PO Box 111985
United Arab Emirates

©2021, James Park Associates International Ltd