Singapore Airlines - Premium Economy
Client
Singapore Airlines
Date
2015
Singapore Airlines - Premium Economy
A new class of travel
JPA Design was approached by Singapore Airlines to address the challenge of developing a bespoke seat and cabin for its new Premium Economy class that would set it apart from rivals.
The new seat was a customised version of ZIM Flugstiz’s standard BC-01 product, redesigned with an attention to detail that delivered against Singapore Airlines’ exacting, premium long-haul requirements.
Seats were upholstered in premium leather to signify the upgraded experience of the new cabin, whilst additional customer features including a cocktail tray, USB charging socket and water bottle stowage enhanced the experience. The seat back and literature pockets were redesigned to incorporate a class-leading larger monitor for a better entertainment experience and extra stowage for laptops and tablets within easy reach of the customer.
