Rihla - Future travel experiences

Client

Studio project

Date

2020

Rihla - Future travel experiences

Travel to tomorrow

The increased demand for touchless environment has the potential to prompt a revolution in how we interact with common technologies in our day-to-day life. Rihla is a JPA Design concept that satisfies this new wellbeing necessity by implementing seamless technologies in holistic travel experiences to deliver the future of travel.

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Vehicle design is increasingly looking to how our living rooms can influence the interior design of a car. The Adapt autonomous electric vehicle offers a space that is easily curated to the individual needs of your journey.

Drawing on experience in designing aircraft cabin spaces that demand multiple uses by customers, this intelligent modular transport system enables people to move in ways never seen before, with construction and material design that is both sustainable and long lasting.

The entire experience is seamlessly managed through a single travel app. This connected user interface allows experiences to be booked, spaces to be configured, and touchless travel possible.

Interactive cinema pods ensure passenger comfort, convenience, and entertainment. Created with a wraparound screen, environmental lighting and surround sound speakers embedded in the privacy wings of the headrest, you can sit back and fully immerse yourself in the cinematic experience. With integrated wireless charging and seamless synchronisation with the travel information on their app, the cinema booth alerts the traveller when it’s time to board the plane and resume the viewing experience during the flight.

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Onboard the aircraft, the First-class suite is made up of floating layers of premium interior finishes inspired by the furniture of a domestic living space and communicates a clean and open experience. The seat is managed by the same single user interface used throughout the journey to give guests the most accessible and direct control with minimum effort. 

The design predicts users’ needs by proactively asking if they would like to adjust the lighting as it approaches night and day or adjust the seat to suit activities such as dining or relaxing. The unique experience creates an entirely new and innovative personal user experience for the future.

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London

5-11 Worship Street
London
EC2A 2BH
United Kingdom

Singapore

5 Shenton Way
#10-01 UIC Building
Singapore
068808
Singapore

Dubai

Office 205,
Al Khaimah Building
Port Saeed
Dubai
PO Box 111985
United Arab Emirates

©2021, JPA Product Design Ltd

London

5-11 Worship Street
London
EC2A 2BH
United Kingdom

Singapore

5 Shenton Way
#10-01 UIC Building
Singapore
068808
Singapore

Dubai

Office 205,
Al Khaimah Building
Port Saeed
Dubai
PO Box 111985
United Arab Emirates

©2021, James Park Associates International Ltd