To achieve Finnair’s vision to refresh the customer experience for its new Airbus A350 fleet, JPA Design helped to develop a bespoke seat fabric for its business class cabin. This needed to reflect a contemporary new look in line with Finnair’s design philosophy, but also complement the existing Marimekko soft items, amenity kits and chinaware that were a key element of the inflight product.
The new fabric sought to reflect Finnish landscapes with a Nordic nature-inspired design concept that encapsulated clean colours, fine textures and a strong sense of tactility with a surface quality that captures the light in different ways.
Detailed stitch lines were added to reinforce the quality of the seat. In addition, a high level of attention was given to the practicality of the fabric to minimise misalignment during fitting and provide a hardwearing durable product to deliver on in-service performance without compromising comfort.