A transformation of short-haul cabins to elevate the customer experience on Cathay Pacific’s latest fleet.
Following an order for a new fleet of Airbus A321neo aircraft, Cathay Pacific were looking to elevate their customer experience through the introduction of a range of new cabin products. The scope for JPA Design covered business class and economy seating as well as a nose-to-tail cabin interior look and feel including galleys and washrooms.
Working closely with the supplier to push the boundaries of allowable customisation, the platform Air Rest recliner seat selected for the Business cabin was adapted to better meet the requirements of Cathay Pacific’s customers and provide an improved level of differentiation from competitors. Enhancements included a revised literature stowage area to significantly improve customer foot space, making egress easier, and an enlarged centre divider to increase personal privacy.
All Business cabin seats feature 4K Ultra-HD entertainment screens with noise-cancelling audio and the ability to pair your own Bluetooth headphones for a more personal experience. Charging options include full 110v AC, USB-A and USB-C outlets for maximum compatibility with customers’ personal devices.
The overall palette and material selection was created to align with Cathay Pacific’s brand principals of heartfelt warmth, considered simplicity, contemporary Chinese, and joy of discovery. These pillars of the brand informed the design of materials and colours and gave a consistency of language with lounge design and styling.
After instilling a calm and serene ambience, attention is drawn to subtle details that capture the more contemporary regional and international details of the interior. The overall look is a smart and sleek aesthetic, characterised by warm and sophisticated tones, with real materials such as wood and leather informing finishes for an emphasis on natural rather than synthetic.
The new Economy cabins feature a bespoke seat trim design with integrated stands for phones and tablets together with a bottle holder for improved organisation. An 11.6” 4K Ultra-HD screen provides a premium viewing experience and easily accessible USB points allow charging of personal devices. Customers also benefit from seat recline, a leather trimmed adjustable headrest and an LED cabin lighting system to improve overall comfort and in-flight well-being.