JPA Design was at the forefront of the relaunch of American Airlines and was responsible for the complete redesign of aircraft interiors for the airlines’ intercontinental and transcontinental fleets. With the introduction of new all aisle-access seats and a bespoke bar area in Business Class, new seats in Economy Class and a full range of service ware throughout the aircraft, a manual was created to define the new interior design values. The team then collaborated closely with all suppliers to translate the design intent into shapes, forms, textures and finishes to create a cohesive new look and deliver a quantum leap in the onboard customer experience.