Our Process
With an exceptional reputation in the transport and hospitality sectors, our team of experts cover product design, user experience creation and brand positioning. We offer talent, energy, curiosity and the most progressive design tools and methodologies to turn complex challenges into compelling customer experiences.
We build dynamic teams of interdisciplinary experts that span industries to contextualise a challenge, uncover the insights that will deliver positive change and work with our partners to deliver outstanding results.
Strategy
Product Research
Current product portfolio analysis
Market Research
Product direction, trend analysis, users wants and needs
Brand Positioning
Market and competitor analysis
Exploration
Aesthetic and Functional Innovation Opportunities
Researching meaningful technologies and materials to form the foundation of design concepts
User Experience Analysis
How the user experience shapes current products and how it can be improved
Conceptualisation
Sketching, modelling, prototyping and visualising design concepts
Design
Concept Refinement
How the best features from each concept can be combined to create a coherent product
CMF
Refining colours, materials and finishes of the product: How they affect form and where novel solutions can be integrated
Engineering
Ensuring the product is grounded in the design’s constraints and all functional requirements are met
User Experience Design
Shaping the product user experience through form, graphic and texture
Optimisation
Streamlining the product, aesthetically and functionally, to provide the best customer experience and reduce production times
User Testing
Testing with mock-ups and prototypes to confirm the design meets all requirements
Detail Design
Rounding out details for manufacture
Collaboration with engineering partners
Performing finite element analysis and ensuring all products adhere to relevant standards
Project Management
Acting as a liaison between the client, vendors and contractors to ensure delivery happens on schedule
Patenting
Ensuring the intellectual property of the design is protected
Production
Web Marketing
Microsites, promotional websites, social media teasers and announcements
Promotional Models
Delivery of pre-production samples for events
Marketing
Launch Strategies
Helping deliver to market at the most opportune moment
Digital Imagery and Assets
Visualisations, 3D models, photography and videography
Our People
Join Us
We are always on the lookout for talented and passionate people to join our team around the world.
If you’d like to help us shape the spaces of the future, send us your CV and portfolio to the relevant office.
