Our Process

With an exceptional reputation in the transport and hospitality sectors, our team of experts cover product design, user experience creation and brand positioning. We offer talent, energy, curiosity and the most progressive design tools and methodologies to turn complex challenges into compelling customer experiences.

We build dynamic teams of interdisciplinary experts that span industries to contextualise a challenge, uncover the insights that will deliver positive change and work with our partners to deliver outstanding results.

Strategy

Product Research

Current product portfolio analysis

Market Research

Product direction, trend analysis, users wants and needs

Brand Positioning

Market and competitor analysis

Exploration

Aesthetic and Functional Innovation Opportunities

Researching meaningful technologies and materials to form the foundation of design concepts

User Experience Analysis

How the user experience shapes current products and how it can be improved

Conceptualisation

Sketching, modelling, prototyping and visualising design concepts

Design

Concept Refinement

How the best features from each concept can be combined to create a coherent product

CMF

Refining colours, materials and finishes of the product: How they affect form and where novel solutions can be integrated

Engineering

Ensuring the product is grounded in the design’s constraints and all functional requirements are met

User Experience Design

Shaping the product user experience through form, graphic and texture

Optimisation

Streamlining the product, aesthetically and functionally, to provide the best customer experience and reduce production times

User Testing

Testing with mock-ups and prototypes to confirm the design meets all requirements

Detail Design

Rounding out details for manufacture

Collaboration with engineering partners

Performing finite element analysis and ensuring all products adhere to relevant standards

Project Management

Acting as a liaison between the client, vendors and contractors to ensure delivery happens on schedule

Patenting

Ensuring the intellectual property of the design is protected

Production

Web Marketing

Microsites, promotional websites, social media teasers and announcements

Promotional Models

Delivery of pre-production samples for events

Marketing

Launch Strategies

Helping deliver to market at the most opportune moment

Digital Imagery and Assets

Visualisations, 3D models, photography and videography

Our People

Join Us

We are always on the lookout for talented and passionate people to join our team around the world.

If you’d like to help us shape the spaces of the future, send us your CV and portfolio to the relevant office.

London

5-11 Worship Street
London
EC2A 2BH
United Kingdom

Singapore

5 Shenton Way
#10-01 UIC Building
Singapore
068808
Singapore

Dubai

Office 205,
Al Khaimah Building
Port Saeed
Dubai
PO Box 111985
United Arab Emirates

©2021, JPA Product Design Ltd

London

5-11 Worship Street
London
EC2A 2BH
United Kingdom

Singapore

5 Shenton Way
#10-01 UIC Building
Singapore
068808
Singapore

Dubai

Office 205,
Al Khaimah Building
Port Saeed
Dubai
PO Box 111985
United Arab Emirates

©2021, James Park Associates International Ltd